A well-crafted customer avatar  (or customer persona, audience persona, or marketing persona) allows you to personalize your marketing on a large scale by humanizing core target groups of your customer base.

From crafting the right message for the right consumers to targeting your social ads effectively, personalization is simply a must in the social media world.

What is a buyer persona?

A buyer persona is a model that describes your typical or target customer, based on detailed audience research.

The idea is to create a profile of your ideal customer as if he or she were a real person, so you can craft targeted marketing messages to them. These messages should use the right tone of voice and address the specific needs and desires of your customers.