Bring People To You Rather Than Going After Them!
If you're serious about building a "real business" you need this. It will show you how to you can position your business to magnet/attract clients instead of you going after them.
It works in any sector, industry or niche. When applied effectively, it is a low cost, long-term success tool no marketer should go without.
If you’re going to grow your business to the point where you’re basically a household name—for the lack of a better expression.
Proper branding creates an anchor in the customer's mind which can be triggered by recurring events. When you really, really build a brand, every time that somebody has that recurring need in their life, your product is what’s going to pop in their mind and that is what branding is.
Proper branding also increases the perceived value of your product and your company. It makes you more sellable.