Who you are is the message to the world. What message are you sending?
The truth is, unless you’re in business for yourself or looking for a job, the idea of marketing/selling yourself may not sound like anything that concerns you. But, it’s a skill everyone needs to master. Understand the basics and you’ll be prepared to position yourself as an expert. Here are six proven strategies for marketing/selling yourself successfully and effectively, even if you’re broke right now:
Do not let your unpleasant present circumstances define who you are
For most people, they judge their life and abilities by the prevailing unpleasant situations that have happened to them. They let bad situations define them, who they are, what they can do and what’s ahead of them. No, my friend, never let this present unpleasant circumstance dictate to you how you see yourself, what to do and determine your expectations.
Let me ask you: who do you think you are? Who are you? How much value do you place on yourself? Pay attention to what I am about to say: you don’t need big money to do this. All you need is a change of mindset.
Focus your attention on your potentials and skills
Whatever you focus on expand. For instance, when you’re broke, it’s very easy to focus on the things you don’t have. But in other to be able to sell yourself, you must appreciate and value your potentials and the skills you have. What are your potentials? what can you do easily even for free? Maybe you can sing, dance, talk, make people laugh? How about your skills? can you make clothes, repair things, take photographs, teach? Whatever skills you have, it’s time to place a premium on them. Your potentials and skills are part of who you are.
Exercise: write down all the potentials and skills you have. List them out, which one can you begin to work on? Which of them can you take to the next level? ask yourself, which of them has ever worked for you before? Which of them have anyone paid for before? (because if you’ve made money with any of it before, no matter how little, then it means if you invest more in it, it has the capacity to increase). My friend, it’s time to focus your attention on the things that you have, because that’s how to get the things that you want. Note: if you don’t place value and use what you have, you will continually struggle to get what you want.
Be a lion – fear nothing
Ask yourself, what’s the worst that could happen? – In the world/business of marketing, fear has no place! My friend, how do you expect people to buy you, buy your product, or invest in your idea when you don’t have confidence and boldness in what you’re selling? Root out fear in whatever forms it comes, be it fear of failure, disappointment, hurt, guilt, whatever form of fear and root them out before they permanently make you a failure. Over the years, I have developed a dependable technique in overcoming fear in whatever forms it comes. This technique is worth a billion dollar (laughs) yes, it’s worth that much. Let me share it with you.
Exercise: whenever you’re afraid, take out your pen and paper and write out the worst-case scenario of what could happen if you do what you’re afraid of. For example; maybe you need to go ask someone to loan you money for your business or you need to go ask your boss for a raise at your job. In this situation, it’s usually common for people to be nervous and afraid because of the fear of disappointment.
Now to overcome this, what’s the worst-case outcome if you take this step? You will be turned down right? But is that the end of the world? and does that reduce your present state? will you suddenly fall sick or die? The worst-case scenario is that you die, but then, everyone dies at some point or another. You see the trick is that, once you have overcome the worst-case outcome, you automatically overcome the fear.
The second aspect of the technique is to write out the best-case outcome. That shouldn’t be difficult right? Yep, it shouldn’t.
So, what are you going to do?
I am one of Africa’s leading life & business coach for over a decade. My signature course: ‘The Self-Confidence Resolve’ has tremendously helped hundreds of people live their dream. I am a blogger and internet entrepreneur. I teach and write about life-critical issues and big ideas. I help people master their emotions, eliminate negative fears and develop self-confidence. Many people say I saved their life. Other people say I’m controversial. What do you say?